Does Your Small Business Really Need A Server The Answer Is No.

As a network computer technician I’ve come to the choice that I don’t think my small business clients that employ between 2-10 people should even bother with installing what we might consider a regular server nowadays. It is overkill, expensive and a major source of problems if something goes wrong. So what do I recommend instead? I would recommend a file server with local and offline backup. What made me come to this decision? A number of real world issues, actually.

Too many computer consultants come from an environment where they were taught and schooled on how to maintain servers. To me this is the old way of doing things. Unless you are hosting your email in-house there isn’t the need for the old server.

Think about this…what services do you really want to provide that are mission critical for your clients? For my clients the most important need is a way to create and access files that are backed up on a regular basis. I have seen too many small businesses shut down for days on end because they put all of their trust in a old server and a tape backup system. Why are these servers and tapes such a problem?

Think about this for a second. If a piece of hardware fails in your server, chance are that you won’t be able to replace that broken or failing part with something you can buy locally. Often times you have to call the server manufacturer and wait patiently for them to ship you a replacement part, all the while your business is at a stand still.

And tapes for backing up data? Unless you have an enormous amount of data, backing up to multiple hard drives is faster. And these hard drives will be able to access that data in other computer while you get your server fixed.

Another solution I recommend is using a service such as Dropbox to backup files. I don’t completely rely on Dropbox, though. I prefer to have a physical backup of the client’s data at the site of their business and then use Dropbox as a way to get a backup off-site. If anything catastrophic were to happen to the small business, such as a fire of a flood, it is easier to get a computer up and running, re-attach it to Dropbox and the data is back and ready to be used.

Personalized Koozies – Five Ways To Use Personalized Koozies For Your Small Business

As giveaways at job fairs: with the economy the way it is, businesses need as much exposure as they could acquire, as well as exactly what better place than through a job fair. Even if you’re not planning on employing a lots of individuals, personalized Koozies still make a good promotional giveaway product that attendees may take along with them. This is particularly beneficial if you’re a service kind of company, and may keep your name right in front of their minds for some time to come.

2. Charity happenings: whenever charities are trying to boost money, the first to be approached are local businesses in your community exactly where they will be holding their fundraising affair. By including personalized Koozies with your logo along with name on them, you not just practice good local community assistance through assisting the charity with their fund raising, you get nice publicity and also advertising for your business at the same time. Designing them to replicate the charitys concept as well as colors makes them a collectible, too.

3. As sales giveaways: in case your business endures sales, then providing personalized Koozies in your sales agents for use as part of their own personal promotional deals is a great idea. Whenever they contact a new customer, they are able to leave one or more with them as being a gift for being attentive to the presentation. At product sales seminars for your enterprise niche, they generate great gifts for your prime sales staff, customized with their accomplishments, or as a free gift throughout the meeting.

4. When sponsoring local sports clubs: lots of companies today will support local sports teams as part of their promotion efforts. Precisely why stop at just supplying jerseys for any Little League team, when you could give personalized Koozies also? You may have them imprinted up with the team name, their logo, and also the season or perhaps year. They will show how much you care about the kids, and provide them, and their guardians, something to remember your sponsorship as well as your small business.

5. At welcome centres or even chambers of commerce: When individuals move into a new community, they generally check with local workplaces for names of organizations they may have need of in the foreseeable future. Chambers of commerce would gladly supply space for giveaways to new people, as well as handy stuff like personalized Koozies will always be delightful. The Welcome Wagon will always be searching for new gift items to incorporate in their welcome deals, also. Exactly why not provide them with a few cases of Koozies along with your logo, name as well as contact information to encouraged newbies with?

Small Business Computer Consulting Appropriately Setting Your Rates

In small business computer consulting, $100 an hour can be a reasonable and livable rate. Why can setting your rates at $100 an hour make all the difference in the world?

Take the $100 an hour and multiply it by 1,500 hours a year. This is reflecting a 75% utilization rate; or 75% of a typical forty hour work week as billable time. Now youre at $150,000 a year gross.

Salary and Affordability

As a small business computer consulting firm, you will want to take a third of the gross and plow it into sales and marketing. Therefore you can afford a $40,000 base salary for your sales account executive. So, of that one third of your gross small business computer consulting income, $40,000 can go to the base salary and $10,000 can go to related marketing expenses.

Additionally, one third will take care of taxes, insurance and overhead items for the most part, and you have a third of it or $50,000 left to pay a technical staff salary.

Surpassing $100 an Hour

You may be considering exceeding a rate of $100 an hour for your small business computer consulting firm. At that point, you can hit what we call the not-so-imaginary-hourly-billing-rate ceiling.

Needless to say, if your small business computer consulting clients are paying $110 to $125 an hour, it gets even easier to be able to afford really bright, motivated, highly qualified sales and technical staff.

Higher Rates Equal Bigger Businesses

However, if you want to charge above $100 an hour in your small business computer consulting firm, youll almost always need to move above and beyond sweet spot small business clients into really large small businesses, medium size businesses and enterprise-sized accounts that require a different business model and technical skill set.

Once you do that, youre going to be operating under a completely different type of business model. And you will need even more polished and seasoned salespeople to be able to handle those accounts.

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SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

About 33 % of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish. Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences their purchasing decisions. 80 % were members of at least one social network and 40 % were active in two. -Social media has quickly become one of the most talked-about topics in marketing. We didn’t want this report to just be more of the same, so instead we took a different, more scientific approach to evaluating this phenomena and measuring its effects,- said Shiv Singh, VP and Global Social Media Lead at Razorfish. -Today, a brand’s actions speak louder than its words and pushing out messages is no longer enough to excite and engage consumers.- The question is now: How about you the small businesses and your social media activities? More than brand companies, small and medium business should step into social media marketing to expand your message and spread the word to the potential client, to make him informed, to make him interested and to make him a paid customer. To bother your targeted audience with outbound advertising messages is not enough in today’s times. The user out there has established some kind of personal advertising filter. Moreover he wants to find valuable information when he decides that he needs them, not when you decide to send him message through email marketing, radio or TV commercials, or call him by phone and disturb his daily doing. You need to build your credibility to address your marketing message. You need to be personal and authentic and to avoid sounding like an advertisement. Behelpfuland bevaluableofferrelevant content. This is the way how you as a small business cangain customer loyalty. – BE THE FLAME NOT THE MOTH! – Read more great posts like this one, visit -Blog Ad Monkey-. Stay tuned and subscribe to my blog viaRSSto get more great posts like this one. Your comments and ideas are welcome!

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Proper Tax Preparation Vital To Small Business Success

Making sure your business taxes are in order is too important a job to entrust to just anyone. You need an expert at tax preparation on your side; tax preparers who offer the small business services you’ll find at Padgett Business Services. Padgett has long been a source of a host of financial services for small businesses throughout North America; offering a proven system and over four decades of positive results for their clients. By specializing in the types of taxes that affect small businesses, Padgett agents consistently helps business owners just like you with income taxes, payroll taxes, sales taxes and more.

Padgett agents are committed to the thorough understanding of the issues that affect small businesses, and in insuring that your taxes are completed not only in a timely fashion but also in an accurate and beneficial fashion. Upon meeting with Padgett regarding your taxes you will notice straight away that your business is treated as the unique entity it is. Padgett realizes that no two businesses are alike, and you can count on receiving business advice as well as a tax plan that addresses your needs. Once your taxes are completed you can count on their prompt delivery in order for you to easily meet tax guidelines.

Should you find yourself or your business to be the target of a tax audit, Padgett Business Services can help. Counted among our professionals are several IRS enrolled agents; agents who are prepared to represent you in your dealings with the IRS. In such times it pays to have an experienced advocate by your side to guide you through the process and towards the best possible outcome. And to avoid such situations, small business owners can count on Padgett to keep their financial reporting compliant with government standards.

A successful small business is one that reaches out for expert help in the areas of their business beyond their expertise. In the very same way that Padgett’s professionals couldn’t be expected to be an expert at running your business, you can’t be expected to be an expert on state and federal tax codes. Padgett Business Services is however, and can provide a number of small business services while pointing to the proven results experienced by four decades’ worth of satisfied clients.

Small Business Resources Every Business Owner Needs

Seeking out small business resources doesnt have to take long if you know what your business needs. Small business owners can find a wealth of resources on the many websites that cater to the tools, services and employer information that every business needs to run efficiently. By using the right small business resources to find everything they need online, small business owners can save themselves time that could be used in that business.

Business Tools Online

No business runs well without the right tools available to employees. Small business machines such as computers, printers and labelers are all used in the typical office, and staying on top of the latest innovations in those machines can mean staying on top of the competition. Whether its postage meters that a business needs or a simple calculator, employees cant use them if they dont have them. Software, office furniture, printing paper and more can be found at low prices online, and shopping for them takes less time when its done on a website.

Hiring Employees and Contractors

Every business needs employees to keep it running. To find those, business owners dont have to place a newspaper ad any longer. They can use one of the many websites that can assist them in finding productive employees. Some sites allow you to read the profiles or resumes that are posted by job seekers. This is an easy way to find qualified candidates for the open positions.

Another type of site is one that allows business owners to put up an advertisement for a job opening. Many employers prefer to post an ad because they want fresh employee leads and want to post the job specifications. Using these jobs, business owners can seek out employees, independent contractors or even interns. Owners can choose popular sites that will yield hundreds of applicants or more specialized sites that will attract candidates within a specific field. Other job sites, such as bidding sites, allow employers to post specific projects and to receive bids from multiple contractors.

Financial and Legal Services

Sometimes, its the services that a business owners uses that determines how successful that business is. The business must have an effective payroll system to keep employees and contractors paid in full on time. It may need legal services for drawing up contracts and protecting the company against liability. Finding out which services you need and where to go to get them can both be done through sites that provide these business resources.

In some cases, the services can be provided through websites. In others, the sites connect business owners to local professionals who can provide those vital services. For owners who simply need information about which services are important and how they can be integrated into the business, there are plenty of educational resources online as well.

Auto Attendant – Make Your Small Business Sound More Professional

As a small business owner, it is very important to project the best of your business and impress your callers. The auto attendant VoIP phone system can make your small business sound more professional. It has extensive advanced call handling features incorporated into it to manage all your business calls efficiently and make your business look like a Fortune 500 company.

Sphisticated Call Handling Service

Without the support of a live telephone operator, the auto attendant can perform all call handling functions reliably and efficiently. Callers are greeted with professional sounding welcome messages. These messages can be personalized to present your business in a professional manner. Calls are managed through interactive, impressive voice responses as their calls are connected to extension lines.

As an initial interface in call management, it is possible to connect calls to the required extensions using a menu of options including dial by extension, dial by name, dial by department or zero out to live operator. With these professional phone services offered by the virtual receptionist, the callers will feel like they are interacting with an established company.

Useful VoIP Auto Attendant Solutions

The auto attendant offers impressive call management features which include:

Find-me/Follow-me call forwarding If you are traveling or in some distant location, the calls to your office will be efficiently redirected to the given cell numbers, home phones or other personal numbers. Calls to a certain phone extension will be routed through the predefined list one by one, until someone attends the call.
Voicemail to Email If any calls are unattended, they will be automatically directed to the voice mail boxes of these phone systems. These voice messages will be further forwarded to your email account. The call forwarding system of the PBX system offers your workers a lot of independence as they can work from home or any other convenient location.
Music on Transfer You can upload music-on-hold facility to facilitate your callers, when the calls are being transferred to a different extension.
Features and functionalities are not just limited to these. Other functionalities include groups, conference rooms, call queues and much more. The auto attendant phone system to makes your small business sound more professional and credible.

Save Money with Small Business Management Software

Small businesses owners often find that there are certain times of the year when cash flow is not as healthy as it could be. This could be due to the fact that the business has seasonal customers, money being spent wastefully or through outmoded business practices. Regardless of the reason as to why money is being lost one thing is for certain good business owners and managers are all looking for a way to save the business money.

One way to save money in a small business is to implement small business management software. Software such as this enables a business with less than 50 employees to be operated via one software application. By being able to switch to one application a small business owner can save thousands every year as all other applications that require a monthly or annual fee to be discontinued.

As soon as they see just what small business management software can do many business owners and managers are keen to start using it. Not only can small business management software save a business money in terms of slashing the number of applications a business has to pay for it also saves money in other ways such as:

Increasing the number of leads that are converted into sales with ease. When using small business management software an employee can create a quote and save this to a customers file. This will contain their contact details and other relevant information. If this quote is not accepted within a certain period of time, this lead can then be chased up by the sales department.

By ensuring that projects are always completed on time a business will not lose customers. With small business management software projects can be assigned and tracked in real time. Managers and owners can quickly and easily check on projects that are nearing their due date in order to ensure that they are progressing as they should be. By utilizing this feature projects should never be behind schedule ever again, which means that money will be saved in the long run through customer retention.

Small business management software also allows employee calendars to be seen by owners and managers at a glance. This means that projects and so on can be planned with regard to staffing numbers. Money is therefore saved by ensuring that all employees are working to capacity and not being diverted to projects which are already fully subscribed.

As small business management software is web based it means that it can be accessed from anywhere in the world that has an internet connection. So if a manager or owner is away from the office on business they can access the application and get any information that they need. This saves business money as laptops and mobile internet is not required when an owner or manager visits potential customers.

These are just a few of the ways in which small business management software can save a business money each month.

Small Business Blog Tips That Can Make A Big Difference.

Blogs have revolutionized the way that people do business. It seems that all the big companies are making use of blogs to promote themselves and market their products. However, corporate blogs aren’t just for big companies. Blogs can also be utilized by small businesses with great effect.

Setting up a small business blog is easy and has many benefits. They are powerful promotional tools and a great way to communicate with clients.

Here are some tips on using a small business blog:

1. Write Naturally and Honestly

Small business blogs can be more personal than large corporate blogs. It’s best to write in way that feels natural to you. Avoid writing needlessly complex posts filled with technical jargon. Doing so will endear customers and promote conversation, which is what a blog is for, after all.

As with any blog, you must always tell the truth. Blogs should address all issues, be it good or bad. This will ultimately beneficial as it helps builds trust the customers.

2. Post often and Respond to Comments

Remember to post frequently. Provide readers with plenty of content, so that they will keep coming back to your blog.

Comments are a vital part of blogs, providing useful feedback. Respond to reader comments often to build strong ties between them and your company.

3. Promote your business, Promote yourself

A small business blog is an innovative way to promote a business.

A good technique is to document your projects. This is good way to show how capable you are at your profession and to garner trust. This is especially important with small business, where reputations can make a big difference.

Blogs allow for unparalleled interaction with customers. Use this to get closer to clients, and to build bonds of trust. The information gained from readers is invaluable for improving your small business.

4. Be Informed and Informative

Read plenty of other blogs to gain useful information. Post comments and promote your own blog. Be an active part of the blogosphere.

Post links of related information on your blog, and use technology like RSS/Atom feeds to constantly provide your blog with interesting content. This is a great way to promote your business and be informed of everything concerning you industry. Besides informing your readers, it can lead to interaction and possible collaborations with other businesses, all of which will benefit a small business.

5. Search Engines

For those who wish to achieve higher search engine rankings, a blog can be an invaluable asset. The constant updating combined with the right keywords can raise search engine results dramatically.

Small Business Start Up Planning and Success The 7 Vital Keys

With over 20 years experience and exposure to small business, we have learned an enormous amount on what to do and what to avoid. You don’t need to go through all the problems we experienced trying to start-up a small business. We’re happy to share our secrets with those who’d like to listen. Yes, we’ve made mistakes. Some only small, others took us to the brink of bankruptcy! But the great thing is we learned from them and took away important lessons each time.

We took these lessons, and combined with our formal Business Management and Development Training, have developed our 7 Vital Keys To Small Business Success. These are the very same Quick and Easy Systems we used to grow our Successful International Franchise Network.

Yes! We went from our garage to franchise in under 12 months, and International Franchise in just over 2 years. We later sold our interests, and profited further from our systems. Our processes are easy to understand , with clear methods to follow. By following our 7 Vital Keys To Small Business Success program, you could quickly establish your own small business, helping you enjoy the lifestyle you desire and the freedom to be your own boss. We know it works. We have seen these processes repeated over and over. Small Business should be about working smart, not working yourself into the ground.

Starting a Small Business can be risky. About 80% of small businesses fail in the first 2 years. So why do people keep doing it, you ask? Why put your money, family and reputation on the line, just to follow your dreams? Because it’s such a wonderful feeling to start-up and run your very own successful small business. You don’t need to go it alone, though. There is help. Overcome the statistics and be one of the successful few. Start your small business with the right help and know how. You will achieve amazing results in the best possible time, with less headaches, and saving you hard earned dollars along the way.